New class – human touch marketing in the digital world

  this session will be offered on Tuesday, September 6th 2016 at the Mesquite public Library from 6 to 7 pm there is no charge for this class, just come and learn. call Nick for questions: 602-989-1592 … [Read more...]

Positioning…

In 1981 Al Ries and Jack Trout wrote a book called “Positioning.” I believe that it is still one of the very best books written on the concept of “Branding. “He defined positioning as what you do to the mind of the prospect. That is, you position the product/service in the mind of the prospect. “People think that marketing is all about getting famous, when it’s really about owning something in the mind of your clients and prospects. A successful branding campaign is based on the … [Read more...]

Implementation and accountability….

In preparation for my presentation on business planning to a group of business owners I jotted a few notes to share on this topic. No, they are not all original thoughts but I felt that it was worthwhile for all of us to review them. To achieve a goal you have never achieved before, you must start doing things you have never done before. The real enemy of implementation is your day job. The amount of time that it takes to keep your day to day operations going is one thing that makes it … [Read more...]

There is so much more to a web site design…………….

Every day hundreds of new websites are posted. Many of them are “homemade”: a pre-designed business website in which you add your own basic information and it’s all done. Another group finds a “web designer”, someone who knows how to put together the necessary pages to hold your information. The final result, in both cases, is a finished web site which in most cases is never seen by a real live customer. In today’s business “marketing world” the internet dominates. Websites, … [Read more...]