Positioning…

In 1981 Al Ries and Jack Trout wrote a book called “Positioning.” I believe that it is still one of the very best books written on the concept of “Branding. “He defined positioning as what you do to the mind of the prospect. That is, you position the product/service in the mind of the prospect. “People think that marketing is all about getting famous, when it’s really about owning something in the mind of your clients and prospects. A successful branding campaign is based on the … [Read more...]

Print marketing …My Views

Your business is now open; you have identified your target market and have just finished your website. Social media is next; You Tube, Twitter, LinkedIn, and Facebook all have your information posted. What next? Let’s look at a few statistics: Between 1995 and today, the number of registered domains has gone from 15,000 to 350,000,000. Every second two new members join LinkedIn. On average there are 12 billion searches per month on the web in the United States No, I don’t know … [Read more...]

Five things to do for a successful lead generation process….

As the New Year begins we are again full of enthusiasm with visions for a very successful year. 2016 can and should be a great year, but we must stay structured in the lead generation process. The following are five important things to remember. Know your business and your target market: as a business owner you have aspects of your business that are your “motivators”. You also have aspects of your business that differentiate you from your competitors. The combination of these two factors … [Read more...]

The “CAN” mentality……

Last week I sat with a client who wanted to review his 2016 plan. In presenting his plan the word I heard the most was “CAN’T”. His direction for 2016 was based on the things he felt he could do, not what he wanted to do or was needed. There were a lot of “wishes” which my client felt were beyond his reach. I asked my client to start with a clean sheet and to disregard everything he created thus far for his 2016 plan. The exercise was simple, “if there are no limitations what are … [Read more...]

Critical to Business Success in 2016…………

Success and profitability is still a viable goal in 2016 for most businesses. Our economy is still stumbling along and some pessimists are predicting another recession next year. As I have mentioned before, recession will only affect your business if you let it. An article, last week, in the Wall Street Journal (Friday, November 27) reminded me how important a foundational budget is to business success. In brief, the Article headline read: Big Banks Cut Back on Small Business”. The article … [Read more...]

Target Marketing …The Gains and Pains

The term “target Market” is used by most businesses to identify who their customer is. Identifying a target market is just the beginning, unfortunately, most businesses stop with a general definition and then they start offering their product or service. Why those products or services are needed is found mostly in the minds of those making the offer. Too many times we think we know what is best for our market place without any research. What is required for a successful marketing … [Read more...]