Positioning…

In 1981 Al Ries and Jack Trout wrote a book called “Positioning.” I believe that it is still one of the very best books written on the concept of “Branding. “He defined positioning as what you do to the mind of the prospect. That is, you position the product/service in the mind of the prospect. “People think that marketing is all about getting famous, when it’s really about owning something in the mind of your clients and prospects. A successful branding campaign is based on the … [Read more...]

Implementation and accountability….

In preparation for my presentation on business planning to a group of business owners I jotted a few notes to share on this topic. No, they are not all original thoughts but I felt that it was worthwhile for all of us to review them. To achieve a goal you have never achieved before, you must start doing things you have never done before. The real enemy of implementation is your day job. The amount of time that it takes to keep your day to day operations going is one thing that makes it … [Read more...]

There is so much more to a web site design…………….

Every day hundreds of new websites are posted. Many of them are “homemade”: a pre-designed business website in which you add your own basic information and it’s all done. Another group finds a “web designer”, someone who knows how to put together the necessary pages to hold your information. The final result, in both cases, is a finished web site which in most cases is never seen by a real live customer. In today’s business “marketing world” the internet dominates. Websites, … [Read more...]

Power in a positive mindset….

All my blogs along with seminars, books and other business instructions will not help you achieve profitability unless you have the right mindset. In his book, Think and Grow Rich, Napoleon Hill wrote: Whatever The Mind of Man can conceive and believe it can achieve At a meeting I heard a speaker say, “Your thoughts and beliefs and actions got you to where you are today,   so are you happy? If not, you need to make a change”. The question that has to be answered is how to make … [Read more...]

Print marketing …My Views

Your business is now open; you have identified your target market and have just finished your website. Social media is next; You Tube, Twitter, LinkedIn, and Facebook all have your information posted. What next? Let’s look at a few statistics: Between 1995 and today, the number of registered domains has gone from 15,000 to 350,000,000. Every second two new members join LinkedIn. On average there are 12 billion searches per month on the web in the United States No, I don’t know … [Read more...]

Five things to do for a successful lead generation process….

As the New Year begins we are again full of enthusiasm with visions for a very successful year. 2016 can and should be a great year, but we must stay structured in the lead generation process. The following are five important things to remember. Know your business and your target market: as a business owner you have aspects of your business that are your “motivators”. You also have aspects of your business that differentiate you from your competitors. The combination of these two factors … [Read more...]