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business survival

Positioning…

In 1981 Al Ries and Jack Trout wrote a book called “Positioning.” I believe that it is still one of the very best books written on the concept of “Branding. “He defined positioning as what you do to the mind of the prospect. That is, you position the product/service in the mind of the prospect.…

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Implementation and accountability….

In preparation for my presentation on business planning to a group of business owners I jotted a few notes to share on this topic. No, they are not all original thoughts but I felt that it was worthwhile for all of us to review them. To achieve a goal you have never achieved before, you…

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Power in a positive mindset….

All my blogs along with seminars, books and other business instructions will not help you achieve profitability unless you have the right mindset. In his book, Think and Grow Rich, Napoleon Hill wrote: Whatever The Mind of Man can conceive and believe it can achieve At a meeting I heard a speaker say, “Your thoughts…

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Print marketing …My Views

Your business is now open; you have identified your target market and have just finished your website. Social media is next; You Tube, Twitter, LinkedIn, and Facebook all have your information posted. What next? Let’s look at a few statistics: Between 1995 and today, the number of registered domains has gone from 15,000 to 350,000,000.…

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Seven Rules for Online Success…….

In today’s economy it’s up to consumers when they want to find someone from whom to buy a product or service. In the “old” days (before the web), dealing with a salesperson was often considered an adversarial relationship. Because of the amount of information on the web, the salesperson no longer controls the situation when…

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Every Day is a new beginning…………..

The following is something that I try to remember every day. New Years’ resolutions are often broken, and we spend the rest of the year lamenting our inability to keep on track. I hope this will help you realize the great gift we have received. TODAY IS THE FIRST DAY OF THE REST OF YOUR…

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