Positioning…

In 1981 Al Ries and Jack Trout wrote a book called “Positioning.” I believe that it is still one of the very best books written on the concept of “Branding. “He defined positioning as what you do to the mind of the prospect. That is, you position the product/service in the mind of the prospect. “People think that marketing is all about getting famous, when it’s really about owning something in the mind of your clients and prospects. A successful branding campaign is based on the … [Read more...]

Implementation and accountability….

In preparation for my presentation on business planning to a group of business owners I jotted a few notes to share on this topic. No, they are not all original thoughts but I felt that it was worthwhile for all of us to review them. To achieve a goal you have never achieved before, you must start doing things you have never done before. The real enemy of implementation is your day job. The amount of time that it takes to keep your day to day operations going is one thing that makes it … [Read more...]

Power in a positive mindset….

All my blogs along with seminars, books and other business instructions will not help you achieve profitability unless you have the right mindset. In his book, Think and Grow Rich, Napoleon Hill wrote: Whatever The Mind of Man can conceive and believe it can achieve At a meeting I heard a speaker say, “Your thoughts and beliefs and actions got you to where you are today,   so are you happy? If not, you need to make a change”. The question that has to be answered is how to make … [Read more...]

Print marketing …My Views

Your business is now open; you have identified your target market and have just finished your website. Social media is next; You Tube, Twitter, LinkedIn, and Facebook all have your information posted. What next? Let’s look at a few statistics: Between 1995 and today, the number of registered domains has gone from 15,000 to 350,000,000. Every second two new members join LinkedIn. On average there are 12 billion searches per month on the web in the United States No, I don’t know … [Read more...]

Seven Rules for Online Success…….

In today’s economy it’s up to consumers when they want to find someone from whom to buy a product or service. In the “old” days (before the web), dealing with a salesperson was often considered an adversarial relationship. Because of the amount of information on the web, the salesperson no longer controls the situation when a product or service is needed; the web is usually the first place that is searched. The following are my suggestions for online success: With people always … [Read more...]

Every Day is a new beginning…………..

The following is something that I try to remember every day. New Years’ resolutions are often broken, and we spend the rest of the year lamenting our inability to keep on track. I hope this will help you realize the great gift we have received. TODAY IS THE FIRST DAY OF THE REST OF YOUR LIFE….Dr. Heartsill Wilson This is the beginning of a new day. God has given me this day to use as I will. I can waste it—or use it for good, but what I do today is important, because I am exchanging … [Read more...]