Build the system first then start a business…………..

The traditional method of starting a business is to identify a product or service then open your business and hope you have the ability to attract customers. The first year is often spent identifying a target market then trying to get your message in front of them. This can also be a very expensive proposition as there are limited buyers for your products  at this stage in your business. To make matters worse you now have to focus on the many facets of growing and maintaining a business, … [Read more...]

Critical to Business Success in 2016…………

Success and profitability is still a viable goal in 2016 for most businesses. Our economy is still stumbling along and some pessimists are predicting another recession next year. As I have mentioned before, recession will only affect your business if you let it. An article, last week, in the Wall Street Journal (Friday, November 27) reminded me how important a foundational budget is to business success. In brief, the Article headline read: Big Banks Cut Back on Small Business”. The article … [Read more...]

Target Marketing …The Gains and Pains

The term “target Market” is used by most businesses to identify who their customer is. Identifying a target market is just the beginning, unfortunately, most businesses stop with a general definition and then they start offering their product or service. Why those products or services are needed is found mostly in the minds of those making the offer. Too many times we think we know what is best for our market place without any research. What is required for a successful marketing … [Read more...]

Your business will slow down only if………………

Thanksgiving is only a little over a week away and then the Christmas season is just around the corner. These two holiday “excuses” sometime have a paralyzing effect on small business owners. There is a built in mechanism that sends a message to the brain that says the last one and a half months of the year will be slow. On the contrary, these last six weeks of the year are the ones during which people spend more money than any other time of the year. Business is only as slow as you allow … [Read more...]

How to add membership as a revenue stream…

Most start-ups and existing businesses have the potential to add the membership concept, I have been talking about these last few weeks, as a new revenue stream. The most frequently asked questions is “How fast can I make it part of my business?” The answer is, “It won’t happen overnight.” The development and implementation system I developed is a three month process. It involves weekly meetings with the business owner and or management team. The first meeting is a no-charge, no- … [Read more...]

Can any business be a membership business??????????

Membership enterprises are becoming more and more a “norm” in the business world. This membership phenomenon has become a part of most everything we do. Consider social media, how many people are members of LinkedIn or Twitter? Many of us belong to a civic or fraternal group such as Rotary or the Chamber of Commerce. We shop at a membership based store such as Costco and have a membership in a gym. Membership in Netflix is a good example of a large membership organization. In my opinion, … [Read more...]