Positioning…

In 1981 Al Ries and Jack Trout wrote a book called “Positioning.” I believe that it is still one of the very best books written on the concept of “Branding. “He defined positioning as what you do to the mind of the prospect. That is, you position the product/service in the mind of the prospect. “People think that marketing is all about getting famous, when it’s really about owning something in the mind of your clients and prospects. A successful branding campaign is based on the … [Read more...]

There is so much more to a web site design…………….

Every day hundreds of new websites are posted. Many of them are “homemade”: a pre-designed business website in which you add your own basic information and it’s all done. Another group finds a “web designer”, someone who knows how to put together the necessary pages to hold your information. The final result, in both cases, is a finished web site which in most cases is never seen by a real live customer. In today’s business “marketing world” the internet dominates. Websites, … [Read more...]

Print marketing …My Views

Your business is now open; you have identified your target market and have just finished your website. Social media is next; You Tube, Twitter, LinkedIn, and Facebook all have your information posted. What next? Let’s look at a few statistics: Between 1995 and today, the number of registered domains has gone from 15,000 to 350,000,000. Every second two new members join LinkedIn. On average there are 12 billion searches per month on the web in the United States No, I don’t know … [Read more...]

Five things to do for a successful lead generation process….

As the New Year begins we are again full of enthusiasm with visions for a very successful year. 2016 can and should be a great year, but we must stay structured in the lead generation process. The following are five important things to remember. Know your business and your target market: as a business owner you have aspects of your business that are your “motivators”. You also have aspects of your business that differentiate you from your competitors. The combination of these two factors … [Read more...]

The fish bowl business card

I have always been intrigued by the “fish bowl” lead generation system. You go to any kind of a trade show and every booth has a fish bowl asking you to drop a card to have a chance of winning a very valuable prize. I have often wondered if a prize is actually given away or what happens to all those cards. Over the years I have dropped my card in hundreds of fish bowls, but very seldom received anything from the exhibitor. The few I did receive were offers to purchase and since I did not … [Read more...]

Seven Rules for Online Success…….

In today’s economy it’s up to consumers when they want to find someone from whom to buy a product or service. In the “old” days (before the web), dealing with a salesperson was often considered an adversarial relationship. Because of the amount of information on the web, the salesperson no longer controls the situation when a product or service is needed; the web is usually the first place that is searched. The following are my suggestions for online success: With people always … [Read more...]