While working with several new clients (item creators) whose main thrust was to maintain the creative posture of their business and have others sell their products, I found the root of their problem, a bad presentation. In developing this blog I researched firms that were service providers and found that they also had a need for a presentation process. While there is not “one way” to put together an effective presentation, there has to be a worthwhile presentation to obtain the new … [Read more...]
The social media button…a must for small businesses
May 16, 2012 By Leave a Comment
Last week we looked at how to brand your business; the many different options should help you create a brand that now can be marketed. Today we will focus on a magic window that can project your brand and story to everyone in the world. Keeping track of a small business, the production part, is such a major undertaking that names such as Facebook, Twitter, linkedin, e-newletters, and blogging seem like a playground for young people of the high tech generation. Few people thought that it … [Read more...]
Yes, Marketing Plans do exist and are essential for the small business owner
May 13, 2012 By Leave a Comment
Once a Strategic focus Plan is developed, then the focus should turn to the development of a Strategic Focus Marketing Plan. In some cases, our clients want only a marketing plan developed so we have structured a Strategic Focus Marketing Plan patterned after our overall business plan. We include the same fundamentals in both plans and a lot of the discovery process is the same. The following is an outline of our Strategic Focus Marketing Plan: What is the business currently doing in the … [Read more...]
Branding the small business
May 8, 2012 By Leave a Comment
Many small business owners tell me that they want to “build a brand name”, or “we are building a brand name”. First, let’s answer the questions, why brand? The main advantaging of “branding” is to have your products enjoy a higher profit margin and greater customer loyalty than similar products of the same type. There are many components to the branding process, one is as follows: “ images loaded with sensory stimulation and the potential for emotional associations are the key … [Read more...]
More than one option, why yours?
May 6, 2012 By Leave a Comment
In the business world, each of us has a goal of making our product or service better in some way so that our target market will select us and even, be willing, to pay a price premium. Marketing is telling our story to our target market. We can make changes in our products and services, but unless our target market understands the benefits, how our products and services will provide greater value to them, we will not gain market share. Price, the cost of the service/product, is usually one … [Read more...]
But it’s not in the budget…(we really don’t have a budget, but we can’t afford anything else).
April 30, 2012 By Leave a Comment
There are several things in running a small business that, in my opinion, will increase the chance for success to 90%; A willingness to set daily goals. You never start your day without a plan and achievable goals. A willingness to work efficiently: that means you work the time necessary to complete your daily goals. A willingness to work extra hours if necessary: sometimes “things happen” and your daily routine is disturbed. That may mean that you didn’t accomplish your daily … [Read more...]
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