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Communications

The secret to small business success is…………….

For years the word differentiation was touted as the solution to growth. We were told that if we wanted to achieve business success we had to offer something different. This position is flawed! To begin with, differentiation is very expensive, it takes a lot of time and, unfortunately, it can be quickly copied by someone…

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Business bureaucracy at all levels…………

The term bureaucracy is most often associated with the Government. It has to do with the “red tape” that acts as a barrier to accomplishing a simple task. In today’s world we have become accustomed to expect delays in accomplishing even the most basic business request. Most calls are answered with the first instruction being…

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Everything is marketing….Marketing is everything…

Marketing is one of the most important things that a small business owner has to understand in order to grow a successful business. I want to dispel a very large misconception that exists relative to marketing a small business. You don’t have to have a large budget to implement a successful marketing program; you have…

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There is business power in numbers…but…

As humans, we were created to thrive in community, the same holds true for a business community. I have been an advocate of “being in business for yourself, but not by yourself”. There are several versions of “not by yourself”. Today I want to focus on the power of a group that combines its marketing…

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