Every Day is a new beginning…………..

The following is something that I try to remember every day. New Years’ resolutions are often broken, and we spend the rest of the year lamenting our inability to keep on track. I hope this will help you realize the great gift we have received. TODAY IS THE FIRST DAY OF THE REST OF YOUR LIFE….Dr. Heartsill Wilson This is the beginning of a new day. God has given me this day to use as I will. I can waste it—or use it for good, but what I do today is important, because I am exchanging … [Read more...]

Build the system first then start a business…………..

The traditional method of starting a business is to identify a product or service then open your business and hope you have the ability to attract customers. The first year is often spent identifying a target market then trying to get your message in front of them. This can also be a very expensive proposition as there are limited buyers for your products  at this stage in your business. To make matters worse you now have to focus on the many facets of growing and maintaining a business, … [Read more...]

Small business survival is based on breaking the status quo……

There is a forgotten segment of the business population that both deserves and needs a lot of support. Statistics tell us that the failure rate among startups is over 80%. Businesses don’t have to fail if they can receive immediately applicable and affordable support in all areas of growing a business. There is an element of trust that is lacking on the part of many small business owners. In many cases their life experiences, when reaching out for support, results in a “sales pitch” for … [Read more...]

Target Marketing …The Gains and Pains

The term “target Market” is used by most businesses to identify who their customer is. Identifying a target market is just the beginning, unfortunately, most businesses stop with a general definition and then they start offering their product or service. Why those products or services are needed is found mostly in the minds of those making the offer. Too many times we think we know what is best for our market place without any research. What is required for a successful marketing … [Read more...]

Can any business be a membership business??????????

Membership enterprises are becoming more and more a “norm” in the business world. This membership phenomenon has become a part of most everything we do. Consider social media, how many people are members of LinkedIn or Twitter? Many of us belong to a civic or fraternal group such as Rotary or the Chamber of Commerce. We shop at a membership based store such as Costco and have a membership in a gym. Membership in Netflix is a good example of a large membership organization. In my opinion, … [Read more...]

It’s all about connecting to make things happen….

In his book “Tribes” Seth Godin described tribes as” a group of people connected to one another, connected to a leader, and connected to an idea.” The Membership Economy fits that definition. It is a group of small business owners, connected to one another, connected to the idea of achieving profitability and sustainability, and connected under the leadership of a committed, trusted advisor. Tribes have to be compatible. They have to be centered around “faith” – belief in the … [Read more...]