Begin with the end in mind….

There are a few books that have had a major impact on my life. One that keeps coming back to me as I work with clients comes is The 7 Habits of Highly Effective People. This past week it was the second habit, begin with the end in mind , that came to mind. Perhaps it’s the start of the New Year, and many of us are setting goals for 2016. Yesterday I met with a client who proudly showed me his goals for 2016. There were a total of 7. I asked which one he felt was the most important, and his … [Read more...]

A caring staff is critical to good customer service…

Prestige cleaners is one of the best dry cleaning establishments in the greater Phoenix area. Their president is a friend of mine and at breakfast this morning she shared her experience when a major power transformer went down in the early morning hours. All their locations offer an “in by 10 am and done by 4 pm” same day service, every day. What impressed me today was the team effort that all the employees at the affected location displayed. With no electricity in the entire area and a … [Read more...]

The “CAN” mentality……

Last week I sat with a client who wanted to review his 2016 plan. In presenting his plan the word I heard the most was “CAN’T”. His direction for 2016 was based on the things he felt he could do, not what he wanted to do or was needed. There were a lot of “wishes” which my client felt were beyond his reach. I asked my client to start with a clean sheet and to disregard everything he created thus far for his 2016 plan. The exercise was simple, “if there are no limitations what are … [Read more...]

Critical to Business Success in 2016…………

Success and profitability is still a viable goal in 2016 for most businesses. Our economy is still stumbling along and some pessimists are predicting another recession next year. As I have mentioned before, recession will only affect your business if you let it. An article, last week, in the Wall Street Journal (Friday, November 27) reminded me how important a foundational budget is to business success. In brief, the Article headline read: Big Banks Cut Back on Small Business”. The article … [Read more...]

Target Marketing …The Gains and Pains

The term “target Market” is used by most businesses to identify who their customer is. Identifying a target market is just the beginning, unfortunately, most businesses stop with a general definition and then they start offering their product or service. Why those products or services are needed is found mostly in the minds of those making the offer. Too many times we think we know what is best for our market place without any research. What is required for a successful marketing … [Read more...]

Your business will slow down only if………………

Thanksgiving is only a little over a week away and then the Christmas season is just around the corner. These two holiday “excuses” sometime have a paralyzing effect on small business owners. There is a built in mechanism that sends a message to the brain that says the last one and a half months of the year will be slow. On the contrary, these last six weeks of the year are the ones during which people spend more money than any other time of the year. Business is only as slow as you allow … [Read more...]