While working with several new clients (item creators) whose main thrust was to maintain the creative posture of their business and have others sell their products, I found the root of their problem, a bad presentation. In developing this blog I researched firms that were service providers and found that they also had a need for a presentation process. While there is not “one way” to put together an effective presentation, there has to be a worthwhile presentation to obtain the new … [Read more...]
The social media button…a must for small businesses
May 16, 2012 By Leave a Comment
Last week we looked at how to brand your business; the many different options should help you create a brand that now can be marketed. Today we will focus on a magic window that can project your brand and story to everyone in the world. Keeping track of a small business, the production part, is such a major undertaking that names such as Facebook, Twitter, linkedin, e-newletters, and blogging seem like a playground for young people of the high tech generation. Few people thought that it … [Read more...]
More than one option, why yours?
May 6, 2012 By Leave a Comment
In the business world, each of us has a goal of making our product or service better in some way so that our target market will select us and even, be willing, to pay a price premium. Marketing is telling our story to our target market. We can make changes in our products and services, but unless our target market understands the benefits, how our products and services will provide greater value to them, we will not gain market share. Price, the cost of the service/product, is usually one … [Read more...]
Small businesses must reach out…
May 1, 2012 By 1 Comment
Today another example of business isolation reared its ugly head. As I had my first encounter with a new prospect, I asked, “What are your biggest issues that are hindering business growth”? Let me set the stage for my question. This business was located on the second floor of a three story office building housing approximately 30 other businesses. The office was located in a mixed industrial/office park. The business is only 9 month old and the founder is the sole person working … [Read more...]
Business Person – You have only one body
April 24, 2012 By Leave a Comment
As a small business owner you can get new products, services, location, marketing plans, etc. etc. etc… but there is one thing you can’t get new and that is a new body.. No, I don’t tell you how to exercise and how to eat properly, but I see a major difference in clients who eat healthy and exercise on a regular basis and those that “don’t have time”. My expertise is in business and marketing support as well as coaching a small business. Once we have determined where a … [Read more...]
The smallest business billboard…Are you maximizing yours?
April 19, 2012 By Leave a Comment
Millions of these small billboards are printed every day. Most small business owners feel “undressed” if they don’t have theirs readily available. Hardly a day goes by that I am not handed one of these mini billboards. Of course, I am speaking about your business card. An effective business card is the basis for a good marketing plan. Pull out one of your business cards and answer the following questions: Does it reflect your personality and that of your business? Does it make a … [Read more...]
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