CALL US TODAY! 602-989-1592

Networking

Five things to do for a successful lead generation process….

As the New Year begins we are again full of enthusiasm with visions for a very successful year. 2016 can and should be a great year, but we must stay structured in the lead generation process. The following are five important things to remember. Know your business and your target market: as a business owner…

Read More

Structured Networking is coming of age…………….

Spending an hour with the right person is, in my opinion, worth more than participating in 10 visits (perhaps more) to an open forum networking session. There are two types of networking groups that I recommend. One is a membership organization which has structured meetings. There may be some sharing as to what type of…

Read More

It’s all about connecting to make things happen….

In his book “Tribes” Seth Godin described tribes as” a group of people connected to one another, connected to a leader, and connected to an idea.” The Membership Economy fits that definition. It is a group of small business owners, connected to one another, connected to the idea of achieving profitability and sustainability, and connected…

Read More

Membership Economy…..

Robbie Baxter defined Membership as “the state of being formally engaged with an organization or group on an ongoing basis.”   He went on to say that “membership provides recognition, stability, and convenience while connecting people to one another. The Membership Economy is all about putting the customer at the center of the business model rather…

Read More

Focus your marketing online…….

Taking a look back to the last presidential election, the following statistics were compiled three months prior to the actual vote: Facebook “likes”: Obama, 27 million, Romney, 2 million Twitter followers: Obama, 17 million, Romney, 650,000 Instagram followers: Obama, 1.1 million   Romney, 24,000 You Tube channel views: Obama, 200 million, Romney, 12 million Pinterest followers:…

Read More

Everything is marketing….Marketing is everything…

Marketing is one of the most important things that a small business owner has to understand in order to grow a successful business. I want to dispel a very large misconception that exists relative to marketing a small business. You don’t have to have a large budget to implement a successful marketing program; you have…

Read More