What do small business owners really need???????????

I need your help! Several weeks ago I wrote about Pains and Gains in the small business arena. The definitions I shared were as follows: Gains: Gains describe the outcomes and benefits that small business owners want. Examples may include marketing and planning support; budgeting support, etc. Pains: Pains describe anything that annoys a small business owner before, during and after trying to get a job done. As a business owner, I want to hear about your gains and pains. Please … [Read more...]

Being Thankful, no longer enough………..

Thanksgiving is that time of year that we are supposed to focus on what we are thankful for. Of course, black Friday sales and hundreds of “deep discounts” bombard us via e-mail, social media and every other possible media outlet. For many, football dominates the weekend along with special “feel good” movies and TV shows. After Thanksgiving weekend we return to our businesses, trying to get as much done as possible while finishing our Christmas shopping and hoping we are invited to … [Read more...]

Target Marketing …The Gains and Pains

The term “target Market” is used by most businesses to identify who their customer is. Identifying a target market is just the beginning, unfortunately, most businesses stop with a general definition and then they start offering their product or service. Why those products or services are needed is found mostly in the minds of those making the offer. Too many times we think we know what is best for our market place without any research. What is required for a successful marketing … [Read more...]

Can any business be a membership business??????????

Membership enterprises are becoming more and more a “norm” in the business world. This membership phenomenon has become a part of most everything we do. Consider social media, how many people are members of LinkedIn or Twitter? Many of us belong to a civic or fraternal group such as Rotary or the Chamber of Commerce. We shop at a membership based store such as Costco and have a membership in a gym. Membership in Netflix is a good example of a large membership organization. In my opinion, … [Read more...]

It’s all about connecting to make things happen….

In his book “Tribes” Seth Godin described tribes as” a group of people connected to one another, connected to a leader, and connected to an idea.” The Membership Economy fits that definition. It is a group of small business owners, connected to one another, connected to the idea of achieving profitability and sustainability, and connected under the leadership of a committed, trusted advisor. Tribes have to be compatible. They have to be centered around “faith” – belief in the … [Read more...]

Membership Economy…..

Robbie Baxter defined Membership as “the state of being formally engaged with an organization or group on an ongoing basis.”   He went on to say that “membership provides recognition, stability, and convenience while connecting people to one another. The Membership Economy is all about putting the customer at the center of the business model rather than the product or the transaction. “ As a small business advocate, I believe that there exists a real need for the small business … [Read more...]