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Doing whatever it takes…………

Growing a business is not an easy undertaking. There are many times when the task that needs to be done takes us out of our comfort zone. Until a business moves into its second “growth stage”, the business founder is still responsible and often the hands-on doer of everything that needs to be done. That…

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Sell something….Now….

For small businesses, this has to be their short term, long term and daily agenda, Sell Something Now! There is no-one else that is going to do that for you. Going to a networking meeting, or listening to a sales presentation from ad agencies or media salespeople is not going to solve your “lack of…

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From Follower to Client……..

As you’ve heard by now, social media can play a key role in anyone’s business. The platforms help establish and maintain relationships quickly and easily with prospects. Here are the five steps to ensuring those prospects become sales. Join a site and create a persona. Persona is key. Be an active member, but not an…

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Newsletter – Written and Mailed…..

Recently I met the wife of a doctor whose husband, last year, made a life-changing move. It was life changing for several reasons. First for him, he gave up being part of a highly successful partnership with lavish offices, nurses; PA’s and staff support, to open up his own practice. The second major change was…

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Target-Centered Marketing Approach

A Target-Centered Marketing Approach fulfills most of the marketing a business needs.  It helps retain your current customers; it’s a method of offering additional services to an existing base; it manages your image, helps create a controlled profitable growth and it helps attract desirable new clients. A business’s primary function is to sense, serve, and…

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