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Posts Tagged ‘branding a business’

Understanding the term “Branding” as it relates to business

One of the best definitions of a “Good Brand” is as follows:  “A good brand should be strong, clear, simple, inviting, identifiable within your community, and reflective of your values and strengths as a firm.”  This appeared in an article by Thomas K. Brueckner.  In the same article he wrote:  “Your logo is the visual…

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