Posts Tagged ‘branding the small business’

Branding the small business … continued

By Nick Petra | May 9, 2012

If you are building a brand, there are a set of tools that you can use to strengthen and project the brand. “Strong brands typically exhibit an owned word, a slogan, a color, a symbol, and a set of stories” Slogan: a slogan or tag line added to the company name or brand and used…

Marketing is branding….and so are all your actions.

By Nick Petra | March 13, 2012

A powerful marketing program will help you build a powerful brand. The other aspect to brand building is that anything that the company and its owners/employees do, also contribute to building a brand. The result of a powerful brand is that branding “pre-sells” the product or service to the user. By looking at brand building…