Marketing for Small Business & Startups

Why the Duck?

Enjoy these duck traits and see how we adopted them to our business.

Fact 1:   As each duck flaps its wings it creates an “uplift” for the birds that follow.  By flying in a “V” formation, the whole flock adds 71% greater range.

Lesson: Our members share a common sense of direction and community and get where they are going quicker and easier because they are traveling on the trust of BizQuack and one another.

Fact 2:   When a duck falls out of formation, it suddenly feels the drag and resistance of flying alone.  It quickly moves back into formation to take advantage of the lifting power of the bird immediately in front of it.

Lesson: It is important to stay in formation with those headed where you want to go.  Accept the help of BizQuack and other members on the journey and in turn offer your help to others.

Fact 3:   When the lead duck tires, it rotates back into formation and another duck flies to the point position.

Lesson: It pays to take advantage of BizQuack’s Tuesday Challenge; working ON your business instead of IN it. BizQuack and its members share talents and resources to help get you back into the lead.

Fact 4: Ducks flying in formation “quack” to encourage those up front to keep up their speed.

Lesson: With the Accountability Tracker and through the power of encouragement, BizQuack provides the support you are seeking.

Fact 5: When a duck gets sick, wounded, or shot down, two ducks drop out of formation and follow it down to help and protect it.  When it can fly again, they launch out to catch up with the flock.

Lesson: BizQuack stands by its members in challenging times as well as when they are strong.