Five things to do for a successful lead generation process….

As the New Year begins we are again full of enthusiasm with visions for a very successful year. 2016 can and should be a great year, but we must stay structured in the lead generation process. The following are five important things to remember. Know your business and your target market: as a business owner you have aspects of your business that are your “motivators”. You also have aspects of your business that differentiate you from your competitors. The combination of these two factors … [Read more...]

Begin with the end in mind….

There are a few books that have had a major impact on my life. One that keeps coming back to me as I work with clients comes is The 7 Habits of Highly Effective People. This past week it was the second habit, begin with the end in mind , that came to mind. Perhaps it’s the start of the New Year, and many of us are setting goals for 2016. Yesterday I met with a client who proudly showed me his goals for 2016. There were a total of 7. I asked which one he felt was the most important, and his … [Read more...]

A caring staff is critical to good customer service…

Prestige cleaners is one of the best dry cleaning establishments in the greater Phoenix area. Their president is a friend of mine and at breakfast this morning she shared her experience when a major power transformer went down in the early morning hours. All their locations offer an “in by 10 am and done by 4 pm” same day service, every day. What impressed me today was the team effort that all the employees at the affected location displayed. With no electricity in the entire area and a … [Read more...]

The fish bowl business card

I have always been intrigued by the “fish bowl” lead generation system. You go to any kind of a trade show and every booth has a fish bowl asking you to drop a card to have a chance of winning a very valuable prize. I have often wondered if a prize is actually given away or what happens to all those cards. Over the years I have dropped my card in hundreds of fish bowls, but very seldom received anything from the exhibitor. The few I did receive were offers to purchase and since I did not … [Read more...]

Seven Rules for Online Success…….

In today’s economy it’s up to consumers when they want to find someone from whom to buy a product or service. In the “old” days (before the web), dealing with a salesperson was often considered an adversarial relationship. Because of the amount of information on the web, the salesperson no longer controls the situation when a product or service is needed; the web is usually the first place that is searched. The following are my suggestions for online success: With people always … [Read more...]

Every Day is a new beginning…………..

The following is something that I try to remember every day. New Years’ resolutions are often broken, and we spend the rest of the year lamenting our inability to keep on track. I hope this will help you realize the great gift we have received. TODAY IS THE FIRST DAY OF THE REST OF YOUR LIFE….Dr. Heartsill Wilson This is the beginning of a new day. God has given me this day to use as I will. I can waste it—or use it for good, but what I do today is important, because I am exchanging … [Read more...]