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Welcome to Your Source for Business Success

THE BEST GROWTH SUPPORT FOR SMALL BUSINESS OWNERS AND ENTREPRENEURS

LEARNING IS KEY

As small business owners, we need to keep learning and broadening our understanding of not only our industry but how to grow a successful business.

Wearing just one hat is not an option!

LEARNING IS KEY

As small business owners, we need to keep learning and broadening our understanding of not only our industry but how to grow a successful business.

Wearing just one hat is not an option!

LEARNING IS KEY

As small business owners, we need to keep learning and broadening our understanding of not only our industry but how to grow a successful business.

Wearing just one hat is not an option!

Positioning…

By Nick Petra

In 1981 Al Ries and Jack Trout wrote a book called “Positioning.” I believe that it is still one of the very best books written on the concept of “Branding. “He defined positioning as what you do to the mind of the prospect. That is, you position the product/service in the mind of the prospect.…

There is so much more to a web site design…………….

By Nick Petra

Every day hundreds of new websites are posted. Many of them are “homemade”: a pre-designed business website in which you add your own basic information and it’s all done. Another group finds a “web designer”, someone who knows how to put together the necessary pages to hold your information. The final result, in both cases,…

Print marketing …My Views

By Nick Petra

Your business is now open; you have identified your target market and have just finished your website. Social media is next; You Tube, Twitter, LinkedIn, and Facebook all have your information posted. What next? Let’s look at a few statistics: Between 1995 and today, the number of registered domains has gone from 15,000 to 350,000,000.…

Five things to do for a successful lead generation process….

By Nick Petra

As the New Year begins we are again full of enthusiasm with visions for a very successful year. 2016 can and should be a great year, but we must stay structured in the lead generation process. The following are five important things to remember. Know your business and your target market: as a business owner…

Begin with the end in mind….

By Nick Petra

There are a few books that have had a major impact on my life. One that keeps coming back to me as I work with clients comes is The 7 Habits of Highly Effective People. This past week it was the second habit, begin with the end in mind , that came to mind. Perhaps…

A caring staff is critical to good customer service…

By Nick Petra

Prestige cleaners is one of the best dry cleaning establishments in the greater Phoenix area. Their president is a friend of mine and at breakfast this morning she shared her experience when a major power transformer went down in the early morning hours. All their locations offer an “in by 10 am and done by…

The fish bowl business card

By Nick Petra

I have always been intrigued by the “fish bowl” lead generation system. You go to any kind of a trade show and every booth has a fish bowl asking you to drop a card to have a chance of winning a very valuable prize. I have often wondered if a prize is actually given away…

Seven Rules for Online Success…….

By Nick Petra

In today’s economy it’s up to consumers when they want to find someone from whom to buy a product or service. In the “old” days (before the web), dealing with a salesperson was often considered an adversarial relationship. Because of the amount of information on the web, the salesperson no longer controls the situation when…

Build the system first then start a business…………..

By Nick Petra

The traditional method of starting a business is to identify a product or service then open your business and hope you have the ability to attract customers. The first year is often spent identifying a target market then trying to get your message in front of them. This can also be a very expensive proposition…