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Grow One Dollar Blog

The Importance of the “Introduction”

As business owners we are in the people business and meeting new people is a major part of a successful marketing program. The most important and powerful part of meeting someone is your self introduction. Unfortunately, many of us waste that precious marketing moment.  I once heard it said that our self-introduction is a verbal business card; it should be given the same … [Read More...]

The Importance of the “Introduction”

As business owners we are in the people business and meeting new people is a major part of a successful marketing program. The most important and powerful part of meeting someone is your self introduction. Unfortunately, many of us waste that precious marketing moment.  I once heard it said that our self-introduction is a verbal business card; it should be given the same … [Read More...]

What to Name (Brand) your Business

In the long run a brand is nothing more than a name, but it may very well be the most important decision you will ever make regarding the naming of your product or service. In today’s cluttered marketplace, a brand (name) needs a unique idea or concept to survive. The goal is to become a word in the mind of the consumer. Once a brand is selected, then the marketing process … [Read More...]

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