In 1981 Al Ries and Jack Trout wrote a book called “Positioning.” I believe that it is still one of the very best books written on the concept of “Branding. “He defined positioning as what you do to the mind of the prospect. That is, you position the product/service in the mind of the prospect.…

Every day hundreds of new websites are posted. Many of them are “homemade”: a pre-designed business website in which you add your own basic information and it’s all done. Another group finds a “web designer”, someone who knows how to put together the necessary pages to hold your information. The final result, in both cases,…

Your business is now open; you have identified your target market and have just finished your website. Social media is next; You Tube, Twitter, LinkedIn, and Facebook all have your information posted. What next? Let’s look at a few statistics: Between 1995 and today, the number of registered domains has gone from 15,000 to 350,000,000.…

As the New Year begins we are again full of enthusiasm with visions for a very successful year. 2016 can and should be a great year, but we must stay structured in the lead generation process. The following are five important things to remember. Know your business and your target market: as a business owner…

There are a few books that have had a major impact on my life. One that keeps coming back to me as I work with clients comes is The 7 Habits of Highly Effective People. This past week it was the second habit, begin with the end in mind , that came to mind. Perhaps…

Prestige cleaners is one of the best dry cleaning establishments in the greater Phoenix area. Their president is a friend of mine and at breakfast this morning she shared her experience when a major power transformer went down in the early morning hours. All their locations offer an “in by 10 am and done by…

I have always been intrigued by the “fish bowl” lead generation system. You go to any kind of a trade show and every booth has a fish bowl asking you to drop a card to have a chance of winning a very valuable prize. I have often wondered if a prize is actually given away…

In today’s economy it’s up to consumers when they want to find someone from whom to buy a product or service. In the “old” days (before the web), dealing with a salesperson was often considered an adversarial relationship. Because of the amount of information on the web, the salesperson no longer controls the situation when…

The traditional method of starting a business is to identify a product or service then open your business and hope you have the ability to attract customers. The first year is often spent identifying a target market then trying to get your message in front of them. This can also be a very expensive proposition…