Marketing for Small Business & Startups


Refresher rules: Stay grounded: This requires one to maintain a level of calmness, regardless of the challenges that come along. Always work on growth: Always focus on what could be possible for your business rather than dwelling on what happen yesterday, setbacks, and obstacles. Nourish your strengths: Each of us have a...

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The Common Good

Success in 2021 and going forward, for the small business owner, must be in keeping with the definition of the term “Common Good.” In philosophy, economics, and political science, the common good refers to either what is shared and beneficial for all or most members of a given community....

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