There is no short cut to building trust. It’s requires work to build the necessary skills. The following suggestions present a process that will help you achieve the necessary trust with your clients. Getting new clients Ask for referrals Make your follow-up calls engaging Practice your telephone technique so that a face to face meeting results. Have a set client interview process; tell your compelling story and stress the benefits. Ask the right questions Learn the “art … [Read more...]
Customer Care and Innovation
February 15, 2012 By Leave a Comment
The only sure way I know to stay ahead of the competition and to grow a successful business is through customer care and innovation. In the past I have spoken often about innovation and how important it is to business growth. I will spend more time on the term “innovation” in the near future, but today I want to talk about the subject of customer care. In today’s marketplace, satisfying a customer is no longer enough. If all your customers are merely satisfied, they will shop … [Read more...]
Happy St. Valentine’s Day
February 14, 2012 By Leave a Comment
Today is a special day; love is in the air. Flowers, candy and “special” gifts are bought for our loved ones. There is a sense of excitement as gifts are purchased, given and received. For most of us expressing love for our family and friends is a daily occurrence. Valentine’s Day just emphasizes love a little more. Today you let the whole world know that you have a love in your life. I want to remind you about someone else; someone that deserves some praise, love and gratitude. Someone … [Read more...]
New Networking Group … Why 95% of small businesses fail in the first 5 years
February 13, 2012 By Leave a Comment
I was asked to attend an initial meeting of a networking/employment group this evening; it was broadly advertised in the bulletins of many different faith denominations. Those in attendance were either starting or had just started a new business and the other half, were looking for work. As the meeting progressed and each person shared their hopes and needs, I felt that there were two things missing; the lack of the word “we” (Each of the businesses was owned by one person); and when I … [Read more...]
4 Points a Day….A Marketing Record Keeping System
February 12, 2012 By Leave a Comment
Marketing is a very complex part of business ownership. There are hundreds of ways to market your products and services. The following point system is a simple record keeping system to help you keep track of your efforts. I was introduced to this record keeping system by a friend about 10 years ago. I adopted it and share it with clients because it gives them a measuring stick with which to gage the effectiveness of their marketing. This system is ideally suited for the small business … [Read more...]
Business Buyers Want your Products & Services
February 7, 2012 By Leave a Comment
Business buyers are different than “consumers”. They want to and need to buy products and services that help them increase their bottom line, solve problems, become more competitive, make management easier, and, in general, improve their overall business position. When selling to a business owner you will find a more informed buyer. Their “hot buttons” include: gaining their trust, establishing credibility, and proving that you have an understanding of their business needs. A … [Read more...]
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