Positioning…

In 1981 Al Ries and Jack Trout wrote a book called “Positioning.” I believe that it is still one of the very best books written on the concept of “Branding. “He defined positioning as what you do to the mind of the prospect. That is, you position the product/service in the mind of the prospect. “People think that marketing is all about getting famous, when it’s really about owning something in the mind of your clients and prospects. A successful branding campaign is based on the … [Read more...]

There is so much more to a web site design…………….

Every day hundreds of new websites are posted. Many of them are “homemade”: a pre-designed business website in which you add your own basic information and it’s all done. Another group finds a “web designer”, someone who knows how to put together the necessary pages to hold your information. The final result, in both cases, is a finished web site which in most cases is never seen by a real live customer. In today’s business “marketing world” the internet dominates. Websites, … [Read more...]

Print marketing …My Views

Your business is now open; you have identified your target market and have just finished your website. Social media is next; You Tube, Twitter, LinkedIn, and Facebook all have your information posted. What next? Let’s look at a few statistics: Between 1995 and today, the number of registered domains has gone from 15,000 to 350,000,000. Every second two new members join LinkedIn. On average there are 12 billion searches per month on the web in the United States No, I don’t know … [Read more...]

Five things to do for a successful lead generation process….

As the New Year begins we are again full of enthusiasm with visions for a very successful year. 2016 can and should be a great year, but we must stay structured in the lead generation process. The following are five important things to remember. Know your business and your target market: as a business owner you have aspects of your business that are your “motivators”. You also have aspects of your business that differentiate you from your competitors. The combination of these two factors … [Read more...]

Begin with the end in mind….

There are a few books that have had a major impact on my life. One that keeps coming back to me as I work with clients comes is The 7 Habits of Highly Effective People. This past week it was the second habit, begin with the end in mind , that came to mind. Perhaps it’s the start of the New Year, and many of us are setting goals for 2016. Yesterday I met with a client who proudly showed me his goals for 2016. There were a total of 7. I asked which one he felt was the most important, and his … [Read more...]

A caring staff is critical to good customer service…

Prestige cleaners is one of the best dry cleaning establishments in the greater Phoenix area. Their president is a friend of mine and at breakfast this morning she shared her experience when a major power transformer went down in the early morning hours. All their locations offer an “in by 10 am and done by 4 pm” same day service, every day. What impressed me today was the team effort that all the employees at the affected location displayed. With no electricity in the entire area and a … [Read more...]